A.A. OVCHINNIKOV, A.N. SULTANOVA, I.A. CHISTYAKOV

Novosibirsk State Medical University, 52 Krasny Pr., Novosibirsk, Russian Federation, 630091

Ovchinnikov A.A. ― D. Med. Sc., Professor of the Department of Psychiatry, Narcology and Psychotherapy, tel. (383) 241-99-18, e-mail: [email protected]

Sultanova A.N. ― Cand. Med. Sc., Associate Professor of the Department of Clinical Psychology, tel. +7-913-377-35-17, e-mail: [email protected]

Chistyakov I.A. ― student of the Department of Social Work and Clinical Psychology, tel. +7-999-451-91-18, e-mail: [email protected]

 50% patients with chronic disease shows unintentional and intentional medication non-adherence. Medication non-adherence causes 4 to 10% of preventable healthcare losses. SMS reminders are associated with significant improvement in adherence rates. The current paper tests whether the question-behavior effect (QBE) could improve SMS reminders effectiveness. Preliminary RCT (N=40) shows positive, but not significant effect of QBE/SMS combination on medication adherence rates (ASD=0.249 (95% C. I. -0.061 – 0.560)), which corresponds to the predicted effect size (ASD=0.166 (95% C. I. 0.044 – 0.276)). Additional research is required for confirmation of QBE/SMS combination effectiveness.

Key words: behavioral medicine, medication adherence, compliance, adherence, mere-measurement effect, question-behavior effect, QBE, SMS-reminders, chronic disease, randomized control testing.

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